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Go-to-Market Mobile App for a USA-Based Video Creation Firm

The client was keen to design and develop hi-tech solutions that can help users create content into video stories, easily with modern features. They wanted to create videos with the help of machine learning algorithms, and leverage it for internal communication, newsletters etc., increasing customer engagement.

  • Industry
    Media & Entertainment
  • Country
    USA
Technologies
Years In Business
36+
Years In Business
Projects Delivered
3000+
Projects Delivered
Happy Clients
200+
Happy Clients
Countries Served
40+
Countries Served

Business Goals

  • The client wanted to create an app where users can make video stories without hassle.
  • They also intended to implement machine learning techniques for video editing, enabling users to create high-quality, professional videos without much effort.
  • The intention was to address the need for user engagement by ensuring that the application is designed to be used easily by anyone, and even a person with no expertise can use it.

Challenges Faced by the Client

Complexity of Video Editing

Video storytelling is quite complicated. It requires advanced editing tools, and they want to simplify it so that anyone can use it easily without any guidance. The client needed a system that could automate the editing process or require minimal human intervention.

Customizable and Pre-designed Templates

The app should offer a range of templates that can be customized easily. This was something asked by the client as utmost important. The app should allow users to create videos quickly without needing to start from scratch.

Speech-to-Text Integration challenge

Speech-to-Text Integration challenge

Integrating speech-to-text capabilities for real-time editing was a challenge. The client wanted to have the precise transcription that can enable users to edit their videos directly through text commands.

Machine Learning for Error Detection

Machine Learning for Error Detection

The client wants to integrate ML capabilities for error detection, such as identifying blurred frames or correcting speech mistakes. For this we worked on sophisticated algorithms that could run efficiently within the mobile app.

  • Machine Learning Integration

    We used ML capability to auto detect and fix speech errors and blurry frames. We made sure that video editing gets easier for users.

  • Speech-to-Text Technology

    We added a real-time speech-to-text editor. It allowed users to quickly edit their videos by simply just adjusting the text. We spend some time on it but at last we achieved what we were looking for.

  • User-Centric Design

    We designed an intuitive interface with customizable templates. We had to ensure that it is easy for anyone to create professional videos with minimal effort.

  • Custom Framework

    We built a smooth, Apple-powered framework to ensure the app was fast and user-friendly.

How We Tackled the Challenges

Project Glimpse

Key Features

Variety of Templates
Variety of Templates
Live Speech-to-Text Editing
Live Speech-to-Text Editing
User-Friendly Interface
User-Friendly Interface
Access to Stock Videos
Access to Stock Videos
Advanced ML Integration
Advanced ML Integration
Premium Storyboards
Premium Storyboards

Work Process

01
Research & Analysis

We conducted in-depth research on video editing technologies, speech-to-text frameworks, and machine learning models to identify the most suitable solutions for the client’s needs.

Understanding Needs
02
Design

Created sleek and modernized layouts that align with the client’s branding and user experience goals.

Design and Blueprint
03
Development

Our developers utilized iOS, Swift, PHP, and Laravel to build a responsive, powerful mobile app.

Building Step-by-Step
04
Testing

Extensive quality assurance was conducted, focusing on speech recognition accuracy, video editing Performance, and overall usability.

Testing Everything
05
Launch

The app was successfully launched on the Apple App Store, following a comprehensive testing phase to ensure it met all quality benchmarks.

Launching

Result

  • 01.
    Easy Video Creation Process

    The application allowed users to craft quality video stories within minutes, with features like editable templates and voice typing editing, which literally on ‘turns on a dime’. The amount of time and energy utilized in the production of such videos was quite brief.

  • 02.
    Increased Customer Engagement

    Application of machine learning techniques together with video editing tools resulted to higher satisfaction and engagement of the customers, as these enabled the users to create professional videos quite easily and with few mistakes.

  • 03.
    Stronger Position in the Market

    The success of the app of making video creation easily enriched the client’s positioning within the Media & Entertainment market, which led to more downloads of the app and reinforced their image as a leader.

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