Our client is a well-known biopharmaceutical company in Singapore. They offer multiple products and help other biopharma businesses grow by providing valuable industry information and creating important connections. Their goal is to support global growth in the biopharma industry, emphasizing values like integrity, initiative, innovation, interactivity, and inspiration.
The client sought to design and develop an all-encompassing marketing business intelligence solution. Their objectives included:
Issues with inconsistent or inaccurate data that require thorough cleaning and standardization.
Challenges related to data being in different formats (e.g., CSV, JSON, Excel) that need to be unified for analysis.
Difficulty in deriving meaningful conclusions or patterns specific to different types of products from raw data.
The necessity to structure data systematically to uncover valuable insights and trends efficiently.
The need for accurate, complete, and error-free data to support strategic decision-making and planning.
Ensured budget predictability and flexibility with a detailed roadmap and architecture.
Developed comprehensive Power BI reports and intuitive dashboards for clear insights.
Used advanced techniques for efficient data processing and organization.
Created dynamic visualizations and interactive dashboards for easy data exploration.
Enhanced understanding of market dynamics.
Identified potential growth avenues in the BioPharma segment.
Provided detailed intelligence on competitors
Simplified tracking of facility-specific information for various products and development phases.
Enabled through dynamic dashboards.
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