Our client is a well-known biopharmaceutical company in Singapore. They offer multiple products and help other biopharma businesses grow by providing valuable industry information and creating important connections. Their goal is to support global growth in the biopharma industry, emphasizing values like integrity, initiative, innovation, interactivity, and inspiration.
The client sought to design and develop an all-encompassing marketing business intelligence solution. Their objectives included:
Issues with inconsistent or inaccurate data that require thorough cleaning and standardization.
Challenges related to data being in different formats (e.g., CSV, JSON, Excel) that need to be unified for analysis.
Difficulty in deriving meaningful conclusions or patterns specific to different types of products from raw data.
The necessity to structure data systematically to uncover valuable insights and trends efficiently.
The need for accurate, complete, and error-free data to support strategic decision-making and planning.
Ensured budget predictability and flexibility with a detailed roadmap and architecture.
Developed comprehensive Power BI reports and intuitive dashboards for clear insights.
Used advanced techniques for efficient data processing and organization.
Created dynamic visualizations and interactive dashboards for easy data exploration.
We began by understanding the client’s specific needs and the data challenges they were facing. This helped us tailor our approach to address their unique requirements effectively.
Using an Agile approach, we developed a detailed roadmap and robust architecture for the solution. This ensured that our development process was flexible and adaptive, allowing us to respond to any changes or new insights along the way.
Our team cleaned and organized the data using Power Query. This step was crucial to ensure that the data was accurate, consistent, and ready for analysis.
We structured the data in Power BI, making it user-friendly and easy to navigate. This included creating data models that allowed users to quickly access and understand the information relevant to their needs.
We developed and integrated dashboards for various trackers, including BioProcessing, Cell and Gene Therapy, CMO, and Manufacturing and Pipeline. These dashboards provided a comprehensive view of the data and allowed for in-depth analysis.
We implemented user-specific access controls through Power BI Service. This ensured that users could only access the data and reports relevant to their roles, enhancing security and usability.
Using Power BI Desktop and DAX for calculations, we created and published visual reports. These visualizations included dynamic charts and interactive dashboards, enabling users to explore and interpret the data easily.
Enhanced understanding of market dynamics.
Identified potential growth avenues in the BioPharma segment.
Provided detailed intelligence on competitors
Simplified tracking of facility-specific information for various products and development phases.
Enabled through dynamic dashboards.
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