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Many people rely on mobile apps for accessing news feeds, entertainment, and even for co-ordinating their daily activities. Therefore, there is so much content, and so many apps have been developed by businesses to keep their customers interested. This is the reason why saying ‘There’s an app for that’ doesn’t sound all that shocking anymore as people expects instant access to services and information.
With every day coming with so much competition and rapidly developing technologies, companies feel the necessity to communicate with users via their mobile applications. Yet, creating these apps is not always a piece of cake. It is challenging, and even though businesses dedicate much to launch excellent apps. This urge contributes to creating even more troubles or glitches, which affects the app performance. That is why the mobile application maintenance and support is so important.
According to a Clutch 46% of small businesses currently plan to have a mobile app and 30% more plan to build one in the coming future. This speaks volumes about the need that business organizations have come to have for their mobile applications since they also have a close bearing on the enhancement of a firms reputation as well as customers satisfaction.
Gartner said that soon, 85% of the customer interactions will be in the hands of the technology. This increases the need for proper maintenance of the apps especially those powered by AI and machine learning to ensure good returns on the customer end.
Today, it is important to maintain the applications. This keeps your app top-notch, performant, relevant, and aligned with your users’ needs, as much as possible. Updates and fixes are not only about problem solving, they are about relevance and performance of the app.
Now let’s understand why mobile app maintenance and support is a crucial part of mobile apps.
Mobile app maintenance is a way of taking care of your application to ensure that is in good health always. Once an app is developed it is not about putting it out there, but about maintaining it, debugging, and developing new features. It also involves testing your app to ascertain that it is compatible with new devices and operating systems that are out in the market.
It is similar to giving constant updates to your users, helping to keep your app safe and dependable. If your business requires the use of mobile apps to offer its services or products, maintaining the mobile apps is crucial to ensure customer satisfaction and success of the app.
Want to learn more about the latest in mobile app development? Check out our blog for a step-by-step guide on the mobile app development process.
It is important to understand types of maintenance that are possible before beginning the application maintenance process. This helps you understand what actions to take and how to handle issues effectively.
Corrective Maintenance
Corrective maintenance occurs when your app has some defects that corrective maintenance has to correct. It is simply all about providing solutions to problems so that the application functions as expected and the users are always content.
Adaptive Maintenance
Over time a new operating system or even a new device may surface hence requiring updates on your application. Adaptive maintenance makes certain your app changes as these evolve so you are certain your application will continue to function optimally on the newest technology.
Perfective Maintenance
This kind of maintenance enhances your app with the feedback received from the users. Perfective maintenance takes the idea of the users into consideration and incorporates it into the system making the application better and more enjoyable.
Preventive Maintenance
Preventive maintenances is the best because it avoids occurrence of problems before they happen. They argued that by performing intelligent updates and correction before something goes wrong, the future problems are prevented and the application keeps working without halts.
Emergency Maintenance
Sometimes, urgent problems come up that need quick fixes. Emergency maintenance tackles these issues right away to get your app back on track as fast as possible and minimize any downtime.
When you are done developing the app, the more crucial part starts – the launch of the app. That means sustaining the success of your app does not end at the time of launching the app but entails constant monitoring and upgrades. You have to add new features more often, and there is always a possibility for some of them to be buggy; you also have to constantly enhance the application’s performance to maintain users’ satisfaction. Given that technologies and user requirements are rather dynamic, applications must change, too.
Updates are also crucial in the context of security since such threats are not fixed and can appear over time. Moreover, there is the constant updates that new devices or new operating system release therefore the need to ensure that your app is well compatible with the current ones. Thus, mobile application maintenance is an ongoing process that assist in making your app handy, secure and fun to use throughout the lifecycle.
Living in the age of smartphones it is critical to maintain the mobile application running smoothly and stable. Maintenance helps in keeping your app in good working condition, secure from attacks, and user friendly.
Ongoing enhancements are the key in this industry because its dynamics and users’ requirements are highly dynamic to provide the ultimate experience.
Let’s dive into why mobile app maintenance matters and how it benefits your business.
User Experience and Satisfaction
Ensuring that your app is functional could be hard to some extent, but its most important aspect is ensuring your users are happy with your app. That is why constant updates that address existing problems, as well as enhancement of the app’s elements according to users’ opinions, are necessary.
If you do not consider user feedback, users might uninstall your app and leave you bad app reviews, which will reduce the app’s usage. Satisfied consumers will continue to patronize, and hence retain their usage of the mobile application.
Ease of operation with New Operating systems
Whenever this happens the phone operating system requires a change and same goes for your app which has to change . If not, then users will observe a few issues that are; the program often crashes or has minor bugs. Patching, however, is crucial in order to guarantee that your application is compatible with as many new devices that are available in the market as possible. In this way, all the users will be receiving the best that has been developed for the phones that they are currently using.
Keeping Your App Fast and Smooth
You know what nobody likes? A slow app. If your app takes time to load or any problem occurs then users will switch to better app instantly. That’s why, performance optimization is the process that involves constant monitoring and calibration of the app. Easy changes include working on the speed of the website’s loading and other general issues with the layout. If your app is fast and does not slow down or lag, then people will remain engaged by using the application.
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Avoiding App Downtime
Can you think of using an app that, at some point, ceases to function? I am sure it is very frustrating, is it not? End users get cranky, and in cases of highly sensitive systems, it costs revenue in the process. These problems do not arise if your app is well maintained, as this ensures your app is always in good shape without hitches. This is because when your application is always ready to be used, the users are always happy, and this makes the reputation of the application be very strong.
Boosting App Store Rankings
It is best practice to keep updating your app frequently, and the more frequently you do it, the higher the position of your app in the store. Every version makes it clear to the users and to the app stores that the application is well-kept and current. This ensures that your app is easily found by other potential users and inspires them to download it, especially when they hear other people talk positively about the application.
Bug Fixes
Even the most polished app has flaws, and bugs may become apparent even when the development team is otherwise flawless. When using bugs, the application may either stall or run insufficiently, which will create annoyance for the users. Usual updates to address these issues continue to make your app functional and sustain your brand’s positive image.
Security Improvements
Security of your app is something that you do not want to compromise. Since hackers are always on the prowl for vulnerabilities, it is vital to update software frequently for the removal of such vulnerabilities. Such updates safeguard your applications for threats; you want users to have confidence in their application.
Staying Relevant
This implies that in order to remain useful in the eyes of the beholder your app must change equally as your users and their activities change. Therefore, if you make some corrections more frequently, you are able to change the application according to the trends and keep the app relevant.
Staying Ahead of Competition
In the current world, with many apps, constant updates guarantee a firm’s survival. Other ways through which this can be achieved include creating new features that enhance the use of the app, hence keeping the client base intact, as well as gaining new customers, hence enhancing the competitiveness of the app.
Reduced Negative Feedback
Quickly fixing bugs and addressing user concerns through updates can reduce negative feedback. This keeps your app’s reputation positive, encourages continued downloads, and builds user loyalty.
The users are expecting the best, and thus, maintaining and updating the app is very important. App updates are critical after launching your app as this will keep your audience happy most of the time.
Here’s how you can think about updating your app:
It should be noted that the most popular apps need to stay fresh, and that is why they are updated approximately every 2 to 3 weeks. This is a good policy that keeps the consumers and users updated after every 3 to 4 weeks especially for a free app that which will create its market through premium purchases, ads or in-app purchases.
On average, app owners should expect to spend around $2,000 to $2,500 a month initially to keep the app running optimally.
One great advice in this area is to be prepared to invest roughly 20% of the total cost that was used in the application’s development toward its maintenance. For instance, if your cost to create an app was $200,000, then your cost to maintain an app should be around $40,000 yearly.
If the app that you developed supports both Android and iOS, it is possible to observe a slightly increased cost of app maintenance. Whether you go with android app maintenance or an iOS one, the app maintenance cost will vary.
Therefore, after creating your app and launching it into the market, you should ensure that it is sustained. Business development expenses may amount to 40% of the initial development in the first year and could drop to between 15 and 25% in subsequent years.
The app maintenance cost per year also depends on the service agreement you have with the mobile app development outsourcing company. Each company has its own terms for providing after-service mobile app maintenance and support services so you have to choose the app development partner wisely.
Contact us for mobile app maintenance and support services and improve your app functionality today with SPEC INDIA.
SPEC INDIA, as your single stop IT partner has been successfully implementing a bouquet of diverse solutions and services all over the globe, proving its mettle as an ISO 9001:2015 certified IT solutions organization. With efficient project management practices, international standards to comply, flexible engagement models and superior infrastructure, SPEC INDIA is a customer’s delight. Our skilled technical resources are apt at putting thoughts in a perspective by offering value-added reads for all.
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