Flutter has emerged as a game-changing solution for developing cross-platform mobile and desktop applications, and more recently, for web applications too.
Its versatility and efficiency have made it the go-to choice for both startups and established enterprises alike.
Now the biggest question with Flutter arises, Is Flutter good for app development?
Well, the answer is yes!
With its growing popularity and proven track record, Flutter continues to empower developers and businesses to create cutting-edge products that resonate with modern users.
Flutter excels in areas like elegant design, user-friendly experience, and cross-platform compatibility. In this guide, we aim to provide a detailed exploration of Flutter before you decide to hire a Flutter app developer for your project.
This blog encompasses an overview of Flutter, its advantages, real-world examples, getting started with the framework, as well as discussions on costs and factors that impact project expenses.
Stay tuned and let’s start with What is Flutter.
What is Flutter?
Flutter is a cross-platform mobile application development framework that allows developers to build high-quality native interfaces for iOS and Android using a single codebase.
It was initially introduced by Google in 2017 and has since gained huge popularity developer community because of its features and functionality.
Flutter was unveiled by Google during the Dart Developer Summit in 2015 under the name “Sky”.
It was later renamed Flutter and officially launched as an open-source project in 2018.
Since then, it has witnessed significant growth and adoption, owing to its robust performance and flexible UI capabilities.
Why Choose Flutter for Mobile Development?
Flutter has emerged as a preferred choice for mobile development due to its multiple advantages and capabilities.
Flutter’s versatility,
Performance,
Developer-friendly features, and
Strong community support
Make it an ideal choice for mobile development projects of all sizes. Various benefits of flutter are there which can make you choose flutter as compared to others.
Flutter offers a seamless and enjoyable development experience that can help bring your app ideas to life.
Here are several compelling reasons why developers opt for Flutter:
Single Codebase, Multiple Platforms
With Flutter, developers can write code once and deploy it across multiple platforms like iOS, Android, and even the web.
This saves time and effort, as there’s no need to maintain separate codebases for different platforms.
Fast Development with Hot Reload
Flutter’s hot reload feature allows developers to instantly view changes made to the code without recompiling the entire app.
This significantly speeds up the development process and enhances productivity.
Rich and Expressive UI
Flutter offers a wide range of customizable widgets and material design components that enable developers to create stunning and interactive user interfaces.
The framework’s flexibility allows for the implementation of complex UI designs with ease.
High Performance
Flutter apps are compiled directly to native ARM code, resulting in high performance and smooth animations.
This ensures a seamless user experience even with graphics-intensive applications.
Strong Community Support
Flutter has a vibrant and active community of developers who contribute to its ecosystem by creating packages, plugins, and documentation.
This extensive support network makes it easier for developers to troubleshoot issues and find solutions to common problems.
Access to Native Features
Flutter provides plugins that allow developers to access native device features such as cameras, GPS, sensors, and more.
This enables the creation of feature-rich applications that leverage the full capabilities of the underlying platform.
Excellent Documentation and Resources
It’s simple for developers to get started with Flutter because Google offers thorough documentation, tutorials, and resources for it.
Additionally, there are numerous online communities, forums, and meetups dedicated to Flutter development.
Cross-Platform Consistency
Flutter ensures consistent behavior and appearance across different platforms, eliminating the need for platform-specific adjustments.
This simplifies the development and maintenance process, as developers can focus on writing code rather than worrying about platform differences.
Comparing Flutter With Other Mobile Development Platforms
It is very important to find the perfect platform for your app.
If you decide to use Flutter, it is important to grasp the key differences between Flutter and other platforms.
Each platform offers its own set of features, advantages, and limitations.
Let’s check out the characteristics of these four platforms,
Mobile App Development Platform
Features
Flutter
Single codebase for iOS, Android, and web.
Hot reload for fast development.
Rich UI with customizable widgets.
High performance with compiled native code.
Strong community support and extensive documentation.
React Native
Uses JavaScript for cross-platform development.
Hot reload for real-time updates.
Utilizes native components for UI.
Good performance but may suffer from bridge overhead.
Large community and ecosystem.
Native Android Development
Uses Java or Kotlin for Android.
Offers full access to native APIs and features.
Provides high performance and native UI.
Requires separate development for iOS.
Steeper learning curve and longer development time.
Native iOS Development
Uses Swift or Objective-C for iOS.
Offers full access to native APIs and features.
Provides high performance and native UI.
Requires separate development for Android.
Limited cross-platform capabilities.
Flutter Pros and Cons
When considering Flutter for your development projects, it’s crucial to weigh its advantages and disadvantages.
Flutter has a single codebase that supports multiple platforms, facilitates rapid development with hot reload functionality, and offers a rich set of customizable widgets.
However, there are challenges, such as increased app size, limited access to native features, and difficulty in learning for beginners.
By considering Flutter’s pros and cons, you can make informed decisions.
Pros
Single Codebase for Multiple Platforms
Hot Reload for Faster Development
Rich Set of Customizable Widgets
Excellent Performance
Strong Community Support
Fast Development Cycle
Cons
Larger App Size
Limited Access to Native Features
Learning Curve for Beginners
Limited Third-Party Libraries
Less Mature Ecosystem Compared to Some Alternatives
Potential Compatibility Issues with Some Devices
Real-world Examples of Flutter Apps
Before delving into real-world examples of Flutter apps, it’s beneficial to explore how this versatile framework has been applied across various industries.
Let’s examine some compelling examples where Flutter has left its mark in the digital landscape.
Reflectly
Reflectly is a popular journaling app that leverages Flutter for its cross-platform development.
It allows users to track their mood, write journal entries, set goals, and practice gratitude.
Facts & Statistics
Reflectly has over 10 million downloads on the Google Play Store and the Apple App Store combined.
The app boasts an average rating of 4.8 stars based on more than 500,000 reviews.
Flutter’s fast development cycle helped Reflectly iterate quickly and release new features to its users.
Cost Structure included in Reflectly
Development costs include building features like mood tracking, journaling, and goal setting.
Cloud storage cost is included here for storing user data securely.
Ongoing maintenance costs for bug fixes, updates, and server upkeep.
Marketing expenses to acquire and retain users.
Alibaba Group’s Xianyu
Xianyu is a peer-to-peer marketplace app developed by Alibaba Group.
It’s a platform for buying and selling second-hand goods.
Facts & Statistics
Xianyu has millions of active users across China, making it one of the largest online marketplaces in the country.
The app handles a vast number of transactions daily, ranging from electronics to clothing and more.
Flutter’s performance optimization capabilities helped Xianyu deliver a smooth user experience even with high traffic volumes.
Cost Structure included in Xianyu
Development costs for creating features like product listings, search functionality, and secure payment processing.
Server costs to handle user data, and transactions, and maintain uptime.
Ongoing maintenance expenses for app updates, bug fixes, and customer support.
Marketing expenditures for user acquisition and retention campaigns.
Google Ads App
The Google Ads app provides advertisers with on-the-go access to their Google Ads account.
It enables them to monitor campaigns, adjust budgets, and analyze performance metrics.
Facts & Statistics
The Google Ads app has millions of downloads across both major app stores and is highly rated by users.
Flutter’s hot reload feature allowed developers to make real-time adjustments to the app’s interface and functionality, improving productivity.
The app integrates seamlessly with other Google services, providing a unified advertising experience.
Cost Structure included in Google Ads App
Development costs for building features like campaign management, performance tracking, and account notifications.
Integration costs for connecting the app with Google’s advertising APIs and services.
Ongoing maintenance expenses for bug fixes, updates, and server maintenance.
Licensing fees for third-party tools and services used within the app.
Hamilton
Hamilton is the official app for the Broadway musical of the same name, offering fans access to exclusive content, ticket booking, merchandise purchases, and more.
Facts & Statistics
The Hamilton app has garnered a dedicated fan base, with users engaging with the app to access behind-the-scenes content and interact with the musical community.
Flutter’s customizable UI components allowed developers to create a visually appealing and immersive experience for users.
The app serves as a valuable extension of the Hamilton brand, enhancing the overall fan experience.
Cost Structure included in Hamilton
Development costs for creating features like ticket booking, interactive content, and merchandise browsing.
Licensing fees for using intellectual property related to the Hamilton musical.
Ongoing maintenance expenses for updates, bug fixes, and customer support.
Marketing expenditures to promote the app and drive engagement among fans.
Abbott’s FreeStyle LibreLink
FreeStyle LibreLink is a mobile app developed by Abbott for managing diabetes.
It allows users to monitor their glucose levels, track trends over time, and share data with healthcare providers.
Facts & Statistics
FreeStyle LibreLink has been widely adopted by individuals with diabetes worldwide, providing them with a convenient and accurate way to monitor their health.
Flutter’s platform-agnostic nature enabled Abbott to deploy the app across both Android and iOS devices, reaching a broader audience.
The app’s intuitive interface and real-time data visualization empower users to take control of their health and make informed decisions.
Cost Structure included in Abbott’s FreeStyle LibreLink
Development costs for building features like glucose monitoring, data visualization, and integration with Abbott’s monitoring devices.
Compliance costs for meeting regulatory requirements in the healthcare industry, ensuring data privacy and security.
Ongoing maintenance expenses for updates, bug fixes, and compliance audits.
Educational initiatives and customer support efforts to assist users in utilizing the app effectively.
These apps have gained significant benefits from Flutter and they are still preferring Flutter over others.
Types of Applications Built Using Flutter
Flutter is Google’s UI toolkit used to build natively compiled applications for mobile, web, and desktop from a single codebase.
It is versatile and supports various types of applications.
Here are some common types of applications that can be built using Flutter.
Mobile Applications
Flutter is widely used for developing mobile applications for both Android and iOS platforms.
It offers a rich set of customizable widgets and a fast development cycle which makes it ideal for creating visually appealing and high-performance apps.
Cross-Platform Applications
Flutter allows developers to write code once and deploy it across multiple platforms, including Android, iOS, and even desktop and web.
This cross-platform capability streamlines development and reduces time-to-market for apps targeting multiple platforms.
Enterprise Applications
It is seen that flutter is increasingly being adopted for building enterprise-level applications, including CRM systems, project management tools, employee collaboration platforms, and more.
Its fast development cycle and expressive UI components make it suitable for enhancing productivity.
E-commerce Applications
Many e-commerce companies leverage Flutter to build their mobile shopping apps.
Flutter’s rich widget library and customizable UI components enable developers to create seamless shopping experiences for users.
Features like product catalogs, shopping carts, secure payment gateways, and order tracking make the app appealing.
Social Networking Applications
Social networking apps like messaging platforms, social media networks, and community forums can be developed using Flutter.
Its real-time updating capabilities, smooth animations, and support for rich media make it well-suited for creating engaging and interactive social apps.
Health and Fitness Applications
Flutter is utilized in the development of health and fitness apps for tracking workouts, monitoring diet and nutrition, managing medical records, and connecting with healthcare professionals.
Its ability to handle complex data visualization and integrate with wearable devices makes it valuable for health-focused applications.
Educational Applications
Educational apps for e-learning, language learning, tutoring, and academic resource sharing can be built with Flutter.
Its support for multimedia content, interactive quizzes, and real-time collaboration features enables developers to create immersive learning experiences for students of all ages.
Travel and Tourism Applications
Flutter is used to develop travel and tourism apps for booking flights, hotels, rental cars, and activities.
Apart from this, it is also used for providing destination guides, travel itineraries, and real-time travel updates. For international travelers, features like booking an onward flight ticket can be integrated seamlessly, helping users meet entry requirements in certain countries.
This flexibility can be particularly beneficial for those exploring options such as dental tourism in Costa Rica, where planning the purchase of onward tickets in advance is crucial to ensure that you will be allowed entry into the country.
Its support for location services, maps, and in-app payments enhances the user experience for travelers.
Media and Entertainment Applications
Flutter is employed in creating media streaming apps, music players, video players, gaming platforms, and digital content distribution platforms.
Its support for rich media formats, animations, and immersive interfaces caters to the diverse needs of the media and entertainment industry.
IoT (Internet of Things) Applications
Flutter can be integrated with IoT devices and platforms to develop applications for controlling smart home appliances, monitoring sensor data, managing IoT networks, and automating tasks.
Its compatibility with IoT protocols and frameworks facilitates the development of IoT solutions with responsive user interfaces.
Choosing between Flutter and React Native depends on various factors such as project requirements, team expertise, and development goals.
Both frameworks have their strengths and weaknesses, so determining which one is better requires careful consideration.
Here’s a comparison of Flutter and React Native:
Aspect
Flutter
React Native
Performance
Excellent performance with direct native compilation
Relies on a bridge, may have performance overheads
User Interface
Rich set of customizable widgets, consistent across platforms
Relies on native components, may lead to platform-specific UI inconsistencies
Development Time
Fast development cycle with hot reload
Also offers hot reload, but may be slower due to native module integration
Community
Growing community with various plugins and packages
Larger community with extensive third-party support
Platform Support
Supports Android, iOS, web, and desktop from single codebase
Focuses primarily on Android and iOS, limited support for web and desktop
Learning Curve
Uses Dart programming language, may require learning a new language
Relies on JavaScript, widely used and familiar to many developers
When to Choose Flutter for App Development?
Flutter stands out for its strong community support and active development ecosystem.
Developers benefit from a vast array of plugins and packages available through the Flutter community, enabling rapid feature implementation and troubleshooting.
Moreover, Flutter’s forward-looking architecture ensures compatibility with future platform updates, reducing the risk of obsolescence.
The framework’s robust documentation and extensive online resources further facilitate learning and problem-solving.
Additionally, Flutter’s growing popularity among tech companies and startups fosters a vibrant community of enthusiasts, fostering collaboration and knowledge-sharing.
These factors contribute to Flutter’s appeal as a forward-thinking solution for app development in today’s dynamic digital landscape.
Apart from the above benefits you can also consider choosing Flutter for app development in the following scenarios,
Cross-Platform Development: When you need to build apps that run on multiple platforms Flutter can be a good choice. Whether it is Android, iOS, web, or desktop, Flutter offers a single codebase solution and reduces development time and effort.
High-Performance Apps: Usually app requires smooth animations, fast rendering, and high performance. Flutter’s direct compilation to native ARM code can provide excellent performance, especially for graphics-intensive applications.
Pixel-Perfect UI: When you aim for consistent and pixel-perfect UI across different platforms, Flutter’s rich set of customizable widgets and its ability to deliver consistent UI experiences make it a suitable choice.
Fast Iteration and Development: Flutter’s hot reload feature allows developers to see changes instantly as they write code, enabling rapid iteration and faster development cycles. It is advantageous for prototyping and refining app features.
Complex Custom UIs: If your app requires complex custom UI designs or animations that may be challenging to achieve with native development or other cross-platform frameworks, Flutter’s flexibility and expressive UI components make it an ideal choice.
Limited Resources or Budget: For small teams or projects with limited resources or budgets, Flutter’s single codebase approach can help reduce app development costs and streamline maintenance efforts. Developers can focus on building and maintaining one codebase rather than multiple platform-specific ones.
Preference for Dart Language: If your development team is comfortable with or prefers using the Dart programming language, which is used in Flutter development, choosing Flutter can leverage existing expertise. This can also streamline the learning curve for new team members.
Integration with Existing Apps: Flutter provides tools and plugins for integrating with existing native codebases or third-party libraries. It makes it a viable choice for adding new features or modules to existing apps without rewriting the entire codebase.
How to Get Started with Flutter?
To get started with Flutter, follow these steps:
Install Flutter: Download and install the Flutter SDK from the official Flutter website. Ensure your system meets the requirements for development.
Set up Your IDE: Choose an Integrated Development Environment (IDE) such as Android Studio, IntelliJ IDEA, or Visual Studio Code. Install the Flutter and Dart plugins/extensions for your chosen IDE.
Configure Flutter: Add the Flutter SDK path to your system’s environment variables. This allows you to run Flutter commands from the terminal/command prompt.
Create a New Project: Use the Flutter CLI (Command Line Interface) to create a new Flutter project. Navigate to your desired directory and run the command flutter create [project_name].
Run Your App: Connect a device or emulator, then navigate to your project directory and run the command flutter run. This will build and deploy your Flutter app to the connected device/emulator.
Learn Dart: Familiarize yourself with the Dart programming language, which is used for Flutter development. Refer to online tutorials, documentation, and resources to learn Dart fundamentals.
Explore Flutter Widgets: Flutter provides a rich set of customizable widgets for building user interfaces. Experiment with different widgets, layouts, and UI components to understand their capabilities and usage.
Use Flutter Packages: Explore the Flutter package ecosystem to find pre-built solutions for common functionalities. Use the flutter pub command to add dependencies to your project’s pubspec.yaml file.
Understand Flutter Architecture: Learn about Flutter’s reactive architecture and how it handles UI rendering, state management, and widget composition. Understanding Flutter’s architecture will help you design efficient and scalable Flutter apps.
Join the Flutter Community: Engage with the vibrant Flutter community through forums, social media, and developer meetups. Participate in discussions, ask questions, and share your experiences to learn from others and stay updated on Flutter development trends.
Challenges with Flutter App Development
While Flutter offers many advantages for app development, there are also several challenges that you might face.
Flutter pros and cons should be properly analyzed before considering it as your main technology.
Let’s discuss some of the challenges of Flutter app development-
Platform-specific Differences
Flutter aims to offer a uniform user experience across different platforms.
However, developers must be aware of potential differences in behavior, particularly when integrating with native features or UI elements.
These differences may require adjustments to ensure seamless functionality across all platforms.
Learning Curve
Learning Dart, which is a Flutter’s programming language, may pose a challenge for developers who are not familiar with it.
Additionally, mastering Flutter’s reactive programming model and widget-based UI development paradigm requires time and practice.
Limited Third-party Libraries
Although Flutter’s ecosystem is growing rapidly, it may still lack certain third-party libraries or plugins compared to more established frameworks like React Native.
Developers may need to implement certain functionalities from scratch or contribute to the Flutter community by creating new packages.
Developers need to be mindful of performance optimization techniques, especially for complex UIs or resource-intensive operations.
Profiling and optimizing Flutter apps require expertise and careful attention to detail.
Platform Integration
Integrating Flutter apps with platform-specific features or APIs may require using platform channels, which can be complex and error-prone.
Ensuring seamless integration with native functionality while maintaining cross-platform compatibility requires careful planning and implementation.
Tooling and IDE Support
Flutter has official support for popular IDEs like Android Studio and Visual Studio Code.
Still, there are chances that developers may encounter occasional issues or limitations with tooling and IDE support, especially for advanced features or plugin compatibility.
Version Compatibility
Keeping up with Flutter updates and ensuring compatibility with the latest versions of Flutter, Dart, and third-party dependencies can be challenging.
Especially for larger projects with multiple contributors or dependencies.
Limited Native Functionality
Flutter may not yet provide access to certain advanced or niche native functionalities or APIs available on specific platforms.
Developers may need to resort to platform-specific development for these cases, which can introduce complexity and potential maintenance overhead.
Community Support and Documentation
While Flutter’s community is growing rapidly, developers may still encounter gaps in documentation, tutorials, or community support for specific use cases or edge cases.
Relying on community resources and forums for assistance may not always provide timely or comprehensive solutions.
App Size and Performance Overhead
Flutter apps may have larger binary sizes compared to native apps due to the inclusion of the Flutter engine and framework.
Developers need to optimize app size and minimize performance overhead to ensure smooth user experiences, especially on devices with limited resources or slower network connections.
Despite these challenges, many developers find that the benefit of Flutter outweigh the drawbacks, especially for projects requiring cross-platform compatibility, fast iteration cycles, and a rich set of UI components.
The cost of building a Flutter app can vary widely depending on several factors such as the
App’s complexity
Design requirements
Platform Compatibility
Backend Development
Third-Party Integrations
Project Timeline
Testing and Quality Assurance
Development team’s hourly rates, and
Geographic Location
Post-Launch Support and Maintenance
Generally, building a basic Flutter app with standard features and a simple UI can range from $10,000 to $30,000.
However, more complex apps with advanced functionalities, custom designs, backend integration, and support for multiple platforms (Android, iOS, web, desktop) can cost anywhere from $20,000 to $100,000 or more.
It’s essential to discuss your specific project requirements with Flutter App Development Companies or freelancers to get accurate cost estimates tailored to your needs.
Additionally, ongoing maintenance, updates, and hosting costs should be factored into the overall budget for long-term app sustainability.
How to Choose the Right Flutter Developers
Selecting the right Flutter developers can significantly impact the success of your project.
By considering factors such as experience, expertise, and collaboration skills, you can ensure a smooth development process.
Let’s discuss the essential steps that can help you choose the perfect Flutter developers for your project.
Assess Their Experience and Expertise
Look for developers with a solid track record of Flutter development.
Assess their experience by reviewing their portfolio, past projects, and client testimonials.
Ensure they have the expertise required to handle your project’s specific requirements.
Evaluate Their Dart Proficiency
Dart is the programming language used for Flutter development.
Ensure that the developers you’re considering are proficient in Dart, including its syntax, features, and best practices.
Their Dart proficiency will directly impact the quality and efficiency of your Flutter app.
Check Their Cross-Platform Development Skills
Verify that the developers have experience in cross-platform development using Flutter.
They should understand platform differences and know how to optimize app performance and user experience across various platforms.
Assess Their Problem-Solving Abilities
Evaluate the developers’ problem-solving skills by discussing past challenges they’ve faced in Flutter development projects.
Look for individuals who can think creatively, troubleshoot effectively, and implement robust solutions to complex problems.
Consider Their Communication and Collaboration Skills
Choose developers who communicate effectively and can collaborate seamlessly with your team.
Clear communication is crucial for understanding project requirements, providing regular updates, and resolving issues promptly.
Ensure Team Compatibility
Consider the developers’ compatibility with your existing team dynamics and project culture.
Look for individuals who can work well with your team members, contribute positively to discussions, and align with your project goals and values.
Check References and Reviews
Request references or read reviews from previous clients or employers to gain insights into the developers’ performance, reliability, and professionalism.
Positive feedback from trusted sources can help validate their capabilities and suitability for your project.
Verify Their Commitment to Learning and Growth
Choose developers who demonstrate a commitment to continuous learning and staying updated on Flutter developments and best practices.
Their willingness to expand their skills and adapt to new technologies will ensure the long-term success of your Flutter project.
Assess Their Problem-Solving Abilities
Evaluate the developers’ problem-solving skills by discussing past challenges they’ve faced in Flutter development projects.
Look for individuals who can think creatively, troubleshoot effectively, and implement robust solutions to complex problems.
Consider Their Rates and Budget
While cost shouldn’t be the sole deciding factor, consider the developers’ rates and how they fit within your budget.
Compare rates before you hire Flutter app developer. Also consider their experience, expertise, and the value they bring to your project.
By following these steps and conducting thorough evaluations, you can hire Flutter app developer easily.
Looking to Hire Flutter app developer for your project? Well, you came to the right place
This detailed guide to Flutter app development has provided comprehensive insights into the framework’s capabilities, advantages, and best practices.
From understanding the fundamentals of Flutter to exploring advanced development techniques, readers have gained valuable knowledge to embark on their Flutter app development journey with confidence.
By leveraging Flutter’s cross-platform capabilities, and rich widget library, developers can create high-quality, performant apps for mobile, web, and desktop platforms.
As Flutter continues to evolve and gain traction in the development community, embracing this versatile framework opens endless possibilities for creating innovative and impactful applications.
Frequently Asked Questions
Flutter app development is the creation of mobile applications using Google's Flutter framework, allowing for efficient cross-platform development from a single codebase.
Yes, Flutter is excellent for app development with its rich pre-built widgets, fast development cycle featuring hot reload, and cross-platform support. Developers can efficiently create high-quality apps for Android, iOS, web, and desktop platforms.
Yes, Flutter is in high demand in the development community. Its popularity has been steadily increasing due to its productivity benefits, strong community support, and ability to create visually appealing and performant cross-platform apps, making it a preferred choice for many businesses and developers.
Flutter cuts development costs by facilitating code reuse across platforms, enabling one-time coding for multiple platforms. Its hot reload feature accelerates development, leading to quicker iteration cycles and faster time-to-market.
Several big companies, including Google, Alibaba, eBay, and BMW, use Flutter for their mobile app development needs.
Flutter and React Native are potent frameworks for cross-platform app development, each with distinct strengths. Flutter provides a consistent UI and performance with a single codebase and custom rendering engine, while React Native boasts a larger ecosystem and stronger JavaScript compatibility.
Flutter app development time varies based on project complexity, features, design, and team expertise. Yet, Flutter's efficiency, hot reload, and cross-platform support streamline development, speeding up iterations for quicker market entry compared to native apps.
Author
Kajal Sharma
Kajal Sharma is a Senior Content Writer at SPEC INDIA with over 6 years of experience. Specializing in SEO-centric writing, and with a strong hold in the IT sector, she excels at crafting engaging and optimized content. Kajal is adept at driving measurable results through strategic content creation. She also has wide experience in running marketing campaigns.